Your partner for the business development of Chinese and Hong Kong companies in Germany.

  • Respect
  • Honesty / Reliability
  • Empathy
  • Simplicity
  • Solution orientation
  • Win-win pursuits / long-term cooperation
  • Germany is by far China's most important trading partner within Europe
  • High growth potential with regard to Chinese direct investment in Germany
  • More and more mainland companies are using Hong Kong as a platform for their international strategy, also in the direction of Germany
  • Chinese companies that are not yet based in Hong Kong and want to invest or are already based in Germany
  • Chinese companies that are based in Hong Kong and want to invest or are already based in Germany
  • Hong Kong companies that want to invest in or are already based in Germany
  • Full-fledged bridging function: going beyond consulting and offering individual services -> taking responsibility for results and entrepreneurial functions
  • High degree of trustworthiness
  • Intercultural competence
  • Our focus is on the following industries:
    - Retail
    - Consumer goods
    - Real estate
  • With regard to strategic and operational value added issues, our team can provide the greatest added value based on their own many years of experience when it comes to the sectors mentioned here
  • Is it more about industry-independent issues, e.g. as part of the financial management or personnel management, we can in principle support our customers in all sectors in their challenges
  • Tagrino GmbH is managed by Mr. Alexander S. Millinger as Managing Director and Dr. Oliver Kneerich as partner
  • Both have more than 20 years of professional experience in the retail, consumer goods and real estate sectors, largely as a result of their own business management activities
  • Dr. Oliver Kneerich has more than 20 years of China experience, Mr. Alexander S. Millinger has over ten years of China experience
  • Dr. Oliver Kneerich has several years of experience in consulting, including a senior role at PricewaterhouseCoopers (PwC)
  • Our team also includes Chinese employees who live in both China and Germany
  • In addition to our experience, we therefore have all the prerequisites to build bridges to our customers - whether to China, Hong Kong or Germany - in cultural, linguistic and spatial terms

TAGRINO.